Talent Management in Hype Center

Presentation Hype Center is an advertising firm that embraces promoting of residential things, for example, fragrances, moisturizers, and cured cleanser. Since the inside is a little promoting firm that began its procedure on July 2013, at that point it despite everything requires more representatives. As of late, the firm left on a quest for qualified representatives. The firm at that point put the competitor under a three-month probation period.Advertising We will compose a custom appraisal test on Talent Management in Hype Center explicitly for you for just $16.05 $11/page Learn More During the probation, the understudy would work with three different representatives of the inside as a group. The firm employed the assistant in light of the fact that the showcasing venture planned for expanding deals. In this way, the middle analyzed characteristics of the understudy. The psychometric pointers utilized incorporate aptitude, proficient capabilities, capacities, and mentalities. As a human asset official, the firm entrusted me to audit staff execution and incorporate a report. In this way, the report inspects the abilities and capabilities of the assistant in the field of showcasing. Writing Review Human asset directors generally look at various characteristics and qualities that potential representatives have before selecting them. Among different qualities, human asset chiefs anticipate that a representative should have the capacity of working with others in a beneficial and amicable way. Moreover, the human asset office anticipates that people should exhibit great self-checking capacities. The capacities empower representatives to control their practices and successfully oblige diverse social difficulties that people runs over in the work environment (Bikhchandani, 2002). Along these lines, the individual can adjust and work agreeably and beneficially with other colleagues who have various characters. Gifts are fundamental in the advertising part of the orga nization. As per Terracino (2005), representatives ought to likewise have the social knowledge as it empowers them to regard the assessments of different workers. Also, Marchioni (2009) states that an up-and-comer must be objective situated, exceptionally astute of others, have great poise on driving forces, be composed, and careful on the showcasing subtleties as shown in principles character trait.Advertising Looking for evaluation on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Learn More The principles character characteristic is one of the huge five character attributes otherwise called the huge five locators. This makes it simple for people to impact other colleagues, just as target shoppers self-assuredly. Equipped showcasing aptitudes empower advertisers to persuade clients on the legitimacy of the items, and increment deals. Also, the human asset office anticipates that a representative should have natural style o f cooperation, which is one of the four styles of collaborations styles. Berens (2008) noticed that the connection style empowers people to comprehend and work with groups and perform well. The individual worth commitments empower representatives make discussions before choosing a game-plan (Snyder, 2000). Besides, colleagues hoard data and different perspectives so they can utilize them to settle on educated choices. In this style of cooperation, the people are quiet, patient, and calm, and consequently can deliver, continue, characterize, and explain issues equitably. Thusly, these indidviduals accept that for a task to succeed, it should take a sensible timeframe. Along these lines, the collaboration style empowers an individual impart thoughts, suppositions, and recommendations utilizing clear and proper path inline with the significant crowd or authority. Information Self-checking Results Your score is 50, on a size of 0 (low self-screen) to 100 (high self-screen). You are neit her a high nor low self-screen. Large Five Locator Results Advertising We will compose a custom evaluation test on Talent Management in Hype Center explicitly for you for just $16.05 $11/page Learn More Interaction Styles Based on the aftereffects of the ISAT, you are an energizer! Brimming with convincing vitality, energizers are normal individuals. You realize how to start up a discussion and prop it up. Jung Type Results You are a characteristic chief. You are a certain and unique mastermind, and accept emphatically in yourself. You are a solid maverick who looks for new edges or novel perspectives on. By and large, you are an incredibly competent and keen person who endeavors to give a valiant effort and keep on moving a constructive way. Discoveries On the aftereffects of oneself checking test, the assistant neither scored half, which implies that the understudy is neither low nor high self-screen. Since the understudy had such self-checking aptitudes and social knowledge, at t hat point the assistant had the option to regard the assessments of other colleagues and respond in a reasonable way to various work environment challenges. The individual was likewise ready to utilize restraint, association, and advertising aptitudes on the colleagues, just as target customers. With respect to enormous five locator, the outcomes show that the understudy scored 68, 83, 60, 45, 45, and 18 in extraversion, good faith, neuroticism, suitability, and transparency separately. The elevated level of extraversion and good faith suggests that the understudy is active and aware of what's going on in the workplace.Advertising Searching for evaluation on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Furthemore, the understudy demostrated elevated levels of comprehension on issues concerning creation, maintainability, difinition, and explanation of promoting issues. The assistant likewise esteemed conference, this was clear from the intern’s idea of requesting the assessments from other colleagues before settling on a choice. While working with the group of four individuals I saw that the understudy incorporated feelings and proposal from the colleagues before utilizing the data to settle on a savvy choice. Subsequently, the assistant was resolved that in the firm would accomplish the necessary focuses as far as development and deals. The assistant additionally exhibited great correspondence and relational abilities apparent from the way in which the individual introduced conclusions, thoughts, and issues to colleagues and bosses. In the cooperation style results, the understudy exhibited energizer style of association of the enticing vitality. The enticing was apparent fr om the bright and inviting nature of the assistant. Moreover, the assistant was active and esteemed cooperation in the acheivement of positive outcomes. As it were, the understudy was objective arranged and goal. In addition, the individual possesed tolerance and was quiet consistently regardless of the group and working environment challenges. The assistant showed up as having characteristic capacities of authority as exhibited by the Jung type marker. Additionally, the Jung type pointer demonstrated that the understudy is an extraordinary scholar with canny capacities to move the positive way. The assistant can undoubtedly adjust to the work environment, and in this manner ready to function admirably with other colleagues who have various characters in an imaginative and lovely manner. Moreover, the individual had social insight and great self-observing capacities. End Hiring the ideal individual is indispensable for any association. In any case, numerous associations are not powe rful in recruiting workers, and along these lines, they wind up recruiting incorrectly representatives. Recruiting of wrong employeers brings down the perfomance of the firm. As per this setting Hype Center should utilize great and qualified people who have the pertinent abilities. At the point when the ideal individual is employed for the activity, the firm will have brief period and assets spent on the indidividual in the part of preparing. In this way, it is central for the firm to set up the correct arrangements and practices. The approaches help the firm utilize the opportune people who are beneficial and valuable. It is significant that the firm gets people who have great relational abilities and great working aptitudes. Give that the firm is an advertising firm, potential workers ought to have the correct abilities required in convincing and affecting objective customers so the firm can develop and build its deals. Reccommendations Policies ought to be established by the midd le since it empowers the firm get the perfect individuals for the correct activity. On the off chance that the middle utilize uncouth people, it will acquire enormous misfortunes because of lackluster showing. The established approaches ought to guarantee that solitary representatives who have basic knwoldge and aptitudes serve the inside. Among different aptitudes, great relational abilities are basic as they empower people to function admirably with workers and customers. In addition, they empower people to comprehend and acknowledge different characters of different workers. Furthermore, the firm should utilize the approaches in the recuitment of representatives who comprehend the centrality of self observing and social insight. Self-insight causes the workers to have great correspondence and relational abilities. Accordingly, self-knowledge is key in acheivng development of the firm as it makes representatives regard different workers and target customers, just as conquer workin g environment challenges. Furthemore, the firm should employ people who can convince and persuade clients to purchase items, and accordingly increment the volume of deals. Representatives who have the correct capabilities and characters rapidly adjust new difficulties of the work environment. In this manner, it is significant for the firm to have the correct representatives who can work all things considered with different workers and accomplish the destinations and objectives of the firm. The opportune people are beneficitial to the middle in light of the fact that the human asset division will simply manage and suit various dispositions. What's more, it is significant for the fi

Product Innovation and Management

Item Innovation and Management Presentation For the contemporary organizations, the current worldwide business condition is unpredictable and with a heap of difficulties with regards to keeping up creation and proceeded with advertise significance (Adner 2006). Item advancement is progressively turning into a driving element for advancing item improvement and marketing.Advertising We will compose a custom report test on Product Innovation and Management explicitly for you for just $16.05 $11/page Learn More For any organization trying to move, grasping different creative thoughts in making new, or improving the current items is these days a requesting task. Fisk (2014) proposes that advancement these days decides if an item will effectively secure the higher market level or fall flat. Goliath organizations that contend on the worldwide scale are confronting considerably harder requests to ceaselessly grasp new business developments or improve their current advancements (Garcia Calantone 2002). Such recognitions cl arify why the vehicle, cell phone, and the PC organizations are tenaciously scanning for the cutting edge advancements. Given such assumptions, this article examinations the Intel Core I 7-5000 arrangement processor to inspect its item advancement thoughts. Review of the Intel Core I 7 Computer Processors Intel Corporation is an American propelled PC innovation organization that has put resources into making imaginative PC equipment frameworks that suit the clients of the 21st century (Santa-Clara 2003). The PC innovation has advanced from the original, to the fourth and the fifth era PCs, where PC highlights, and the force and productivity of the focal preparing units matter (Jordan-Marsh 2010). Probably the most recent development that denoted another period in the realm of PC innovation is the super-speed Core I 7-5000 PC and work area processor from the Intel Corporation. The Intel Corporation made this move in an offer to offer PC clients a wide assortment of chances that impro ve their PC encounters on the business scale (Santa-Clara 2003). The Core I 7-5000 arrangement processors have figured out how to impact the achievement of other PC handling organizations that depend on the equipment segments gave by the Intel Computer Technology Company. The Market Performance of the Core I 7 (5000 Series) Computers Intel Corporation discharged the Intel Core I 7-5000 arrangement processor in August of the year 2014 (Duran 2014). With the presentation and arrival of the Intel Core i7-5000 Processors, business and home PC clients have found another innovation that is fit for serving the greater part of their ideal needs in surfing, distributed computing, organizing, PC programming, and other registering needs.Advertising Looking for report on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Laptops that are utilizing the Intel Core I 7-5000 arrangement processor have gotten a striking business secto r accomplishment in a few European markets since the processor showed up in the PC innovation back in August of the year 2014. In Europe, more than 6, 000 corporate associations have purchased different business workstations coordinated with the Core I 7-5000 processor. Out of those 6, 000 corporate associations that have consolidated PCs that are running by means of the Intel Core I 7-5000 arrangement processor, more than 4300 firms have uncovered that PCs incorporated with these processors have recognizable exhibition advancements. In China and Australia, organizations that manage the assembling of the work areas and workstations affirmed with Intel Corporation that the processor has gotten a decent market take-up. Because of its high performing capacities, this top of the line PC and work area processor has figured out how to impact the exercises of the super PC producing organizations (Duran 2014). The Intel Core I 7-5000 arrangement processor has now showed itself in the supe r PC brands, for example, the new Dell PCs, HP PCs, Lenovo PCs, and Toshiba PCs. Practically all the new age PCs in a few famous PC preparing organizations are going through the Intel Core I 7-5000 arrangement processor (Intel Corp. 2014). In the United States, the United Kingdom, and France, PC fabricating organizations have noticed an enrolled accomplishment in the promoting of PCs coordinated with the Core i7-5960X processors, the Core i7-5930K processors, and the Core i7-5820K processors. The Applicable Theories (The 4Cs Marketing Theory) Several speculations have seemed to clarify the relationship between inventive item advancement and the board of item development. The hypotheses that profoundly partner with the development and ensuing achievement of the Intel Core I 7-5000 arrangement processor are two speculations that show the significance of utilizing key advertising strategies to infiltrate exceptionally serious markets (Constantinides 2002 English 2000). The primary hypo thesis that best depicts the achievement of the Intel Corporation and its example of overcoming adversity in the turn of events and showcasing of the Intel Core I 7-5000 arrangement processor is the 4Cs advertising hypothesis. This hypothesis proposes that for an inventive item to move in the profoundly serious business situations, a development must consider the components that partner with Consumers, the creation Cost, item Convenience, and the Communication stages (Constantinides 2002). Subsequently, organizations must survey what the clients need and what they are missing, for them to make an engaging item, administration or a business solution. When Robert F. Lauterborn structured the 4Cs advertising hypothesis, the second segment of the 4Cs model that esteemed significant was the idea of creation cost (Prandelli Verona 2006).Advertising We will compose a custom report test on Product Innovation and Management explicitly for you for just $16.05 $11/page Learn More Companies m eaning to build up an effective advancement must consider all the costs engaged with the turn of events, creation, and promoting of the item to the focused on purchasers. Such methodologies frequently help the advancement to stay vital and resolute in its procedures, from the earliest starting point of the planning procedure to a definitive goal of meeting the end-client (Prandelli Verona 2006). The third part that Robert F. Lauterborn thought was basic in item development and the board domain was the level of accommodation that another item is fit for conveying to the shoppers. Goi (2009) proposes that, for another item to move in the effectively serious markets, its plan and its highlights must give a high evidence of comfort as far as availability, proficiency, ease of use and appropriateness to the poor customers dispersed inside the specialty markets. The last part of item development that Robert F. Lauterborn proposed during the 4Cs promoting model is the possibility of the ac cessible correspondence stages. Robert proposed that since new items face various difficulties while attempting to enter the urgent markets, organizations must consider the accessible correspondence directs and the way wherein different past brands may go about as brand represetatives. Consequently, the hypothesis of Robert F. Lauterborn stresses on four driving variables that decide the accomplishment of an up and coming advancement from its underlying creation methodologies to the last showcasing strategies. From the point of view of the 4Cs promoting model, Robert F. Lauterborn urges organizations to think about purchasers, the creation cost, item comfort, and the correspondence techniques as elements that decide the achievement of another item advancement. Basically, organizations must recognize their focused on shoppers, think about the comfort of the ideal development, and assess the included expenses while promoting a new advancement. The Applicable Theories (The Developer-Ba sed Theory) In deciding the conduct of the rising advancements and the way in which new items penetrate into the market, business thinkers looked to build up the thoughts of how creative items diffuse into the market (Goi 2009). One of the hypotheses that best suits the clarification of the way wherein Intel Corporation has been supplanting its old advancements with fanatical advances that have increased a monstrous market conspicuousness is the designer based hypothesis. The designer based hypothesis is a type of a deterministic hypothesis that hypothesizes that organizations must be eager to comprehend that guaranteeing high productivity, high viability and elegancy are basic market components while creating items that supplant the underlying advances (Prandelli Verona 2006).Advertising Searching for report on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Find out More The designer based or the deterministic hypothesis of item advancement and the board expect that unrivaled innovative items will just by temperance of their predominance alone; substitute the past mediocre items in the current markets. From the philosophical viewpoint, the determinist hypothesis accept that the practices of individuals generally rely upon the previous elements (Ram 2007). The human conduct that shows itself in the innovation world is the craving among the individuals to see how new advances work and their longing to have a superior information about the up and coming advances (Ram 2007). As far as advancement, innovative determinism as per business thinkers is the capacity of the engineers or organizations to structure and actualize proficient methodologies that empower another item to exceed expectations in a market (Guo Sun 2004). In item advertising process, this thought may connect with the notoriety of an organization, the solidness of an organization, and the vital arranging procedures of an organization (Mahadevan 2000 Werbach 2000). In this way, the prevalence of a rising innovat

5 Violent Books Im Glad I Pushed Myself to Read

5 Violent Books I’m Glad I Pushed Myself to Read I’m just going to put it right out there, folks: I’m writing about violent books, but I am the most irritating kind of wimp. I’m that girl who knows she’s afraid of the water, but can’t stop herself from sticking her toe in to test it anyway, only to scream for the nearest lifeguard the instant an incoming wave crests above her ankle. Except water isn’t what scares me (…well, mostlyâ€"just don’t get me started on sharks, okay?). The scary seas I’m perversely drawn to are violent, frightening stories. To test the water is to read the Wikipedia entry for Silence of the Lambs or Google images of Freddy Krueger and the Babadook. And to holler “S.O.S.!!!” is to text my dear friend who writes horror stories and holds a degree in film, so I can torment her with questions like “But do you ever actually hear the lambs?” and “Why do they keep making more movies about this man???” Why do I keep looking at these things, knowing they’ll give me nightmares? Sometimes, it’s logical: violent books and scary stories are less powerful when I know how they end. Sometimes, to be sure, it’s a tinge masochistic. But sometimes, it’s because I know I miss out on good stories by being so squeamish. Sometimes, the stories that scare me the most are the ones I most need to hear. Sometimes, violence in a story says something importantâ€"something I don’t want to miss. That’s why, on occasion, I’ve pushed myself to watch, read, or listen to stories that push the boundaries of what I can normally handle. Here are five violent books that made me grateful I spent time in the frightening worlds beyond my comfort zone, and the five very different reasons why they did. Saga by Brian K. Vaughan and Fiona Staples (Image): Because the violence is necessary to tell the story. I first became aware of Saga, the story of two citizens of warring alien nations who fall in love and go on the run with their child, by way of this hilarious essay by superhero scholar Glen Weldon. At the time, Saga sounded so violent I assumed I’d have to avoid it forever. I mean, no way could I handle a ghost whose intestines visibly dangled from her body, right? But today, that violently-murdered spirit is one of my all-time favorite characters, and I grab new trade paperbacks of Saga the instant they’re released. The thing is, Saga is a tale of love and war, and it takes both halves of that coin seriously. The violence in the series may be lurid, and it’s frequently heartbreaking, but it’s there to show how war disproportionately harms the innocentâ€"and what happens next. I grieve the war crimes I see in the pages of this comic, but I always feel the comic itself grieves with me, all while telling a story so compelling I couldn’t look away now if I wanted to. Incidents in the Life of a Slave Girl by Harriet Ann Jacobs: Because this violence really happened, and it’s important to know about. I can’t think of a better reason to read something with violent content than to learn more about systemic violence, and Incidents in the Life of a Slave Girl is an indispensable portrait of oppression that deepened my understanding of sexist and racist power structures both past and present. It’s an autobiographical narrative that details how slavery and sexual violence not only devastated Jacobs’s own life, but also impacted everyone in her family. Particularly if you’re concerned about the ways women’s bodies are controlled in the United States in 2018, this tale of a black woman whose body was literally owned by a white man in 1825 is essential reading. Kafka on the Shore by Haruki Murakami: Because one violent scene doesn’t always ruin the whole book. Before I get too excited about Kafka on the Shore, let me stamp a great big content warning on it for animal violence. There’s one particularly brutal scene that I still kind of wish I hadn’t read, and that doesn’t do much beyond making the point that yes, indeed, the mysterious creepy villain we’ve been following is very scary. This isn’t one of the cases where I was okay with the violence in a story because that violence served a greater purpose. On the contrary, it was a situation where even though that one violent scene upset me a lot, it wasn’t enough to make me regret reading the book as a whole. Kafka on the Shore is a weird, whimsical book that reads like Alice in Wonderland might if it were about the after-effects of nuclear war, and I’m glad I visited its world even if I’m equally glad I don’t have to live there full-time. Mr. Splitfoot by Samantha Hunt: Because one violent scene actually made the book even better. I think of  Mr. Splitfootâ€"the story of two children, one of whom might or might not be psychic, who escape the foster care of a cult leaderâ€"as the opposite of Kafka on the Shore. Where Kafka on the Shore has a single gruesome scene that establishes its villain’s fearsomeness in an excessive way, Mr. Splitfoot has a single gruesome scene that establishes its villain’s fearsomeness to just the right degree. It adds just the right amount of chilling “ick” to the story, and it lasts just long enough (i.e., not long). Its eeriness fits well tonally with the rest of the book, which keeps us guessing to the end whether our protagonists are dealing with natural or supernatural forces. Bird Box by Josh Malerman: Because sometimes, I read a hardcore horror novel?? That’s right, dear readers: after all that, I finally managed to read my very first legitimate horror novel! It was harrowing…and I loved it. The premise of Bird Box is that people all over the world are seeing something that causes them to inflict horrifying acts of violence on themselves and others. In response, survivors only ever leave their homes blindfolded. Amidst all the chills, I was delighted to discover a lot of warmth in this book: ultimately, it’s about both the best and the worst of what horrific events bring out in people. This may sound like a stretch, but I’d recommend Bird Box to fans of Emily St. John Mandel’s Station Eleven: both are startlingly humane renderings of what our world might look like if it were demolished, and they share a haunting tenderness that makes me remember them both with fondness rather than fright. How well do you tolerate violence in your reading material? What violent books have you read that used violence constructivelyâ€"or not so constructively? My wimpy heart welcomes recommendations and warnings alike! And, find 50 recommendations for horror novels here.

Portrayal of Women in the Media Essay - 1291 Words

The facts are haunting. The American research group Anorexia Nervosa Related Eating Disorders, Inc. says that one in every four college-aged women use unhealthy methods of weight and diet control – including fasting, skipping meals, and laxative abuse. The pressure to be thin is also affecting young girls; the Canadian Women’s Health Network warns that weight control measures are now being taken by girls as young as 5 and 6. In 2003, Teen Magazine reported that 35% of girls 6 to 12 years of age have already been on at least one diet. It is estimated that up to 450,000 young girls and women were/are affected by an eating disorder; Women’s magazines have over 10 times more ads promoting dieting and weight loss than men’s magazines. Women’s†¦show more content†¦The girls of our society are learning to grow up and look up to role models that may not be perfect, including Lindsay Lohan, Nicole Richie and Britney Spears. Why not encourage them t o look up to people who have truly contributed in positive ways to our society, like Oprah Winfrey or Ellen DeGeneres? Body image involves our perception, imagination, emotions, and physical sensations of and about our bodies. It is not static, but ever changing, sensitive to changes in mood, environment, and physical experience. It is not based on facts; it is psychological in nature, and much more influenced by self-esteem than by actual physical attractiveness as judged by others; it is not inborn, but learned. This learning occurs in the family and among peers, but these facts only reinforce what is learned and expected culturally. In this culture, women are starving themselves, starving children and loved ones, gorging themselves, gorging children and loved ones, alternating between starving and gorging, purging, obsessing, and all the while hating, pounding and wanting to remove that which makes us female: our bodies, our curves, our pear-shaped selves. Twenty years ago, the a verage model weighed 8% less than the average woman – today, models weigh 23% less. It is crazy that in magazines, meant for the latest trends or advice about boys, also pack in info on dieting and how to stay thin. This message tells teens that theyShow MoreRelatedMedia s Portrayal Of Women1190 Words   |  5 Pageswith appearance and numb to sexism, it comes as no surprise that women are expressing hate for their bodies more than ever before. Mass media’s portrayal of women is one of unattainable perfection— most models are stick thin with flawless complexions and pearl-white smiles. Consumers are bombarded with images of women being displayed as sex objects, valued for their physical appearance above all else. The evasiveness of media has led women to believe they must resemble the models pictured in advertisementsRead MoreMedia s Portrayal Of Women1155 Words   |  5 PagesThe media is everywhere; phones, televisions, magazines, so it is hard not to be exp osed to some type of media platform throughout the day. Among these forms of media are photos and videos of woman idealized as the perfect woman. Magazines release photos of women whose looks are highly unachievable and thought as as the ideal woman. An average woman exposed to these photos may feel depresssed and may want to look like the model through unsafe dieting and other eating disorders. The media has affectedRead MoreMedia s Portrayal Of Women1588 Words   |  7 Pages Media represents males and females by gendering them in different categories. According to a presentation, the author states, â€Å"Media perceives women in a very sexual manner whereas men are symbolized as powerful (Khan). Over and over again, the one thing that the media reveals is that women are very sexual beings. They show that they are only good for taking care of the home and the man is very powerful. For example, the author on the presentation shows a ad that a man is in a life guard outfitRead MoreEssay o n Portrayal of Women in the Media3123 Words   |  13 Pages Portrayal of Women in the Media Gender is the psychological characteristics and social categories that are created by human culture. Doing gender is the concept that humans express their gender when they interact with one another. Messages about how a male or female is supposed to act come from many different places. Schools, parents, and friends can influence a person. Another major factor that influences millions of impressionable females and males is television. Not only does the televisionRead MoreMedia s Portrayal Of Women2007 Words   |  9 PagesIn addition to the unbelievably high beauty standards women are expected to achieve as a result of the media’s portrayal of women, they are also expected to create and maintain a perfect household. Interior design is often perceived by contemporary society as a feminine interest. As a result, a majority of publications dedicated to home decoration are targeted towards women. Whether or not it is directly stated, a magazine’s attempt to target a pa rticular sex can be identified through both the subjectRead MoreMedia Portrayal of Women and Its Effects1187 Words   |  5 Pageshas changed drastically, which can be directly attributed to the powerful persuasion of media. This ideal image has transformed from a voluptuous, size 14, 1950’s Marilyn Monroe to a 5’9, 100 pound, 1990’s Kate Moss. The most shocking aspect is specifically what young girls are now doing to achieve this â€Å"Kate Moss† image. Through the utilization of advertisements and stars on the big screen, this female portrayal directly targets the physical and mental well-being of females in cultures across theRead MorePortrayal of Women in the Media Essay3165 Words   |  13 PagesPortrayal of Women in the Media Gender is the psychological characteristics and social categories that are created by human culture. Doing gender is the concept that humans express their gender when they interact with one another. Messages about how a male or female is supposed to act come from many different places. Schools, parents, and friends can influence a person. Another major factor that influences millions of impressionable females and males is television. Not only does the televisionRead MoreEssay on Portrayal of Black Women in Media1635 Words   |  7 PagesThe Portrayal of African-American Women in Media The stereotypical misrepresentations of African-American women and men in popular culture have influenced societal views of Blacks for centuries. The typical stereotypes about Black women range from the smiling, a sexual and often obese Mammy to the promiscuous Jezebel who lures men with her sexual charms. However, the loud, smart mouthed, neck-rolling Black welfare mother is the popular image on reality television. These images portrayed in mediaRead MoreFalse Portrayal Of Women s Media1683 Words   |  7 PagesFalse Portrayal of Women in Media â€Å"We as women are trained to see ourselves as cheap imitations of fashion photographs, rather than seeing fashion photographs as cheap imitations of women†-Naomi Wolfe. In most advertisements as well as some movies and tv shows, women are shown in not very much clothing, while also being photoshopped and airbrushed. Young women and girls are constantly being sexualized in the media, in order to make more money, and sell more of whatever is being advertised. ManyRead More The Portrayal of Women in the Media Essay examples3424 Words   |  14 PagesThe Portrayal of Women in the Media Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences

San Velazquez The Prince Of Painters - 1129 Words

Diego Velazquez was a spanish artist during the 17th century. He first started painting under a religious paintings and later changed to impressionism. With the help of his Father-in Law, he was granted the opportunity to paint a portrait of Count-Duke of Olivares. This was a major undertaking for the then 23 year old Velazquez, that gained him much recognition. After the successful portrait of the count-duke, he was recommended to King Philip IV for the same services. Philip was so impressed with his talents that by 1628, Diego Velazquez was chosen as a court painter for the Royal Family of Spain. His individual style included striking brushwork contrasting the academic techniques applied by Baroque painters. While living at the royal court, he met fellow painter Peter Paul Rubens who was also working for King Philip IV. Peter Paul Rubens was a Flemish artist who was known as the â€Å"prince of painters†. He gained this nickname by mostly working for nobility during the Baroque era. He was even granted honorary knighthood by King Philip IV and King Charles I of England. A tapestry that he created for King Louis XIII was noticed by his mother, Marie de’ Medici of France. This led to a series of 24 paintings known as the Marie de’ Medici cycle made exclusively for the queen. The project took over 2 years to complete and chronicled the difficulties and successes de’ Medici as the wife of Henry the V. Extravagant canvases with subjects captured in movement, that exudeShow MoreRelated Criticism Of Diego Velà  zquezs Las Meninas, Sebastià  n de Morra, and Baltasar Carlos and a Dwarf3930 Words   |  16 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Diego Velà  zquez was called the â€Å"noblest and most commanding man among the artists of his country.† He was a master realist, and no painter has surpassed him in the ability to seize essential features and fix them on canvas with a few broad, sure strokes. â€Å"His men and women seem to breathe,† it has been said; â€Å"his horses are full of action and his dogs of life.† Because of Velà  zquez’ great skill in merging color, light, space, rhythm of line, and mass in such a way thatRead MoreDoes Being Older Mean Making More Money?1666 Words   |  7 Pagesdramatically unified whole? a. Handel’s Messiah b. Caravaggio’s Calling of St. Matthew c. Bernini’s Cornaro Chapel d. Rubens’ Rape of the Daughters of Leucippus Page ref: 261 4. What statement best describes Francesco Borromini, designer of San Carlo alle Quattro Fontane? a. Bernini’s architectural rival in baroque Rome b. a talented imitator of Caravaggio’s painting c. a genius of Italian opera in Venice d. an influential member of Louis XIV’s court at Versailles Page ref: 263 Read MoreMuseums Essays10752 Words   |  44 Pagesdevoted to a single artist, allowing visitors to follow changes in an artist’s style throughout his or her career. Examples include the Georgia O’Keeffe Museum in Santa Fe, New Mexico, which houses the world’s largest collection of works by American painter Georgia O’Keeffe, and the Musà ©e National Picasso in Paris, which has a collection of several thousand works of Spanish artist Pablo Picasso. Among  the  many  outstanding art museums in the United States, the Metropolitan Museum of Art, founded in 1870

My Strengths Free Essays

The only reason why I can say so much about myself is I take in a lot of feedback from people who know me. Although I know that I should be a person with full self-awareness, I take into account how other people see me so I could improve in areas where I could improve (and when I think it is fair and appropriate) and subsequently lead a better life. It is one good sign of openness to the opportunities that the world can offer – the ability to take criticism, move on and know that there is nothing personal about seeking improvement in what you are doing. We will write a custom essay sample on My Strengths or any similar topic only for you Order Now My friends, classmates and loved ones have always told me that I have the knack for speaking my own thoughts. I am straightforward and I like expressing my thoughts in a direct manner. I think it is a plus, because people do not really want to waste time guessing what you mean. I live to describe things as I see them, and tell things as they are. I have a great sense of humor. I find it easy to make friends laugh during casual conversations. Sense of humor is a great element in interpersonal communication, specifically in the field of marketing and campaigns. Sense of humor is also good for career-driven people who need to talk to countless people to build an excellent business network. I am also a fast, responsive learner. I am smart when it comes to numbers — it is good for business, I know. I studied in reputable schools, and that gives me an edge over people who did not get to study at all. Although my education is not a reason for bragging, it is a reason to be grateful that I know a lot of things that life outside school will not be able to teach me. I have had several part-time and summer jobs, which honed my alertness, level of customer service understanding, and entrepreneurial side. I am fully aware that every job I’ve done in the past is a lot of the reason why I am the confident person that I am today; it will also form part of who I’m going to be tomorrow, or five years down the line. To sum it up, the major details of my past — in school and in my career, ultimately, in life in general — have helped me become this strong and competent person that I am today. My Weaknesses Like most human beings, I have my own set of weaknesses. I am not tolerant of hunger. When I’m hungry, I eat. I eat peanuts or crackers, I just have to shove some edible and nutritious food down my throat and I’ll be fine. But when I’m hungry, really very hungry, I lose concentration, and experience terrible mood swings. This is the reason why I always have chocolate and crackers in my pocket. One of weaknesses, too is not putting down a book when I started reading. I also do not turn off the DVD player once I decide to watch a TV series-in DVD minimovies. On one hand, it is good that I do not stop doing something when there seems to be nothing going on. On the other hand, it is bad because I should be able to stick to schedule and I’ve got to have the courage to turn off the television when I have to, whether I’m being slaved over by my boss. Why an Employer Should Hire Me An employer should hire me because my whole life has been a preparation for a job that would make me extremely competent as an employee. An employer should hire me because I am a very fast learner and I am an excellent team player. At the same time, I am independent. You can leave me here and I’ll be fine. I will ask a few questions but that’s that. I won’t ask for spoon-feeding because I like the idea that I’m leaning in an unsupervised environment. An employer should hire me because I will take care of his business as if it’s my own. (It will spell a lot of difference.) The many mistakes that have occurred in many businesses and contacts before include their team’s unsupportive nature. I am excellent story-teller. I will make a socially-aware potential Mr. Mc Donanld? Â   Â   Â   How to cite My Strengths, Essay examples

Evaluate the Concepts of the Melting Pot and the American Mosaic free essay sample

In this compare and contrast essay the graphics, RAM or random–access –memory, connectivity, optical drive, storage, and price were identified and explained in detail on the computers that were in question of purchasing for a company. The three computers examined for purchase by the company were the Hewlett Packard Compaq 6300 Small Form Factor desktop Personal Computer, the Hewlett Packard Compaq 8300 Elite Small Form Factor desktop Personal Computer, and the Hewlett Packard 21 All-In-One workstation w/400W 90% Energy Efficient Chassis Personal Computer. It is determined that the Hewlett Packard 21 model is the most efficient personal computer identified and chosen for use in the company. Personal Computer There has been an issue identified within the company, by the employees concerning personal computers being non-sufficient for the workload of the business. Management has come together to address the concerns of employees by meeting and determining which type of Hewlett Packard model would best serve the members of the company. We will write a custom essay sample on Evaluate the Concepts of the Melting Pot and the American Mosaic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Management has compared three different models of personal computers in order to resolve this matter by examining different aspects of the computers in order to make the best decision. These aspects include graphic, RAM, connectivity, optical drive, storage, and price. The three models of computers that were examined are the Hewlett Packard Compaq 6300 Pro Small Form Factor desktop Personal Computer, the Hewlett Packard Compaq 8300 Elite Small Form Factor Desktop Personal Computer, and the Hewlett Packard 21 All-In-One Workstation w/400W 90% Energy Efficient Chassis Personal Computer. On the three personal computers, starting with the Hewlett Packard Compaq 6300, the graphics were compared to determine which would provide the picture. According to Daniel Ibanez, a Hewlett Packard representative, the graphics on the Hewlett Packard Compaq 6300 model are â€Å"Integrated Intel  ® High Definition 4000 graphics,† the Hewlett Packard Compaq 8300 model graphics are â€Å"Advanced Micro Devices, Incorporated Radeon High Definition 6350 Graphics† and the Hewlett Packard 21 model graphics are NVIDIA Q100M Graphics. † The graphics of a computer are ultimately responsible for everything that is seen on the screen, (Ibanez, 2012. ) The next specification that was examined by management on the Hewlett Packard computer models were the RAM (random-access-memory) of each computer. According to Daniel Ibanez, Hewlett Packard representative, the Hewlett Packard 6300 model the RAM is listed as â€Å"4GB (1x4GB) DDR3 1600 MHz,† the Hewlett Packard 8300 model contains a RAM of â€Å"4GB (1x4GB) DDR3 1600 MHz,† and the Hewlett Packard 21 model contains a RAM of â€Å"4GB (2x2GB) DDR3 1600Necc Unbuffered. † RAM is very important on a computer because the more random-access-memory on a personal computer, the less often the computer needs to load data from the hard drive, (Cross, 2010). After examining the RAM, the next specification that was examined was the connectivity of the computer. Again according to Mr. Ibanez, Hewlett Packard representative, the Hewlett Packard 6300 model connectivity is â€Å"Integrated Intel 825799 CM Gigabit Network connection,† the Hewlett Packard 8300 model connectivity is â€Å"Intel 82579 LM Gibe integrated network connection,† and the Hewlett Packard 21 model contains â€Å"Energy Star Enabled Configuration Connection† connectivity. Connectivity is an extremely important specification on a personal computer, because it helps download bigger files faster and makes the personal computer more efficient eliminating more downtime in work, (Cross, 2010). Optical Drive specifications were also compared and presented by Mr. Ibanez, Hewlett Packard representative. The Hewlett Packard 6300 model contains an optical drive of â€Å"Corel Win DVD ROXIO Creative Business 10 High Definition,† the Hewlett Packard 8300 model contains â€Å"USTD Tower Stand, SRS Premium Sound, Corel Win DVD ROXIO Creative Business 10 High Definition,† and the Hewlett Packard 21 model contains â€Å"8x DVD +/- RW DL Super Multi. † An optical drive is also one of the more important specifications to have in a business so you can burn DVDs of work orders and save important documents onto a disk if necessary or required, (Cross, 2010).

As I Lay Dying by William Faulkner Research Paper Example

As I Lay Dying by William Faulkner Research Paper Example As I Lay Dying by William Faulkner Paper As I Lay Dying by William Faulkner Paper Essay Topic: As I Lay Dying â€Å"But now I can get them teeth. That will be a comfort. It will.† –Anse (As I Lay Dying chapter 28.)When most people lose a loved one it can be the most devastating event that happens to a person, but not to Anse Bundren.When Addie Bundren passed away, after being sick for quite a while, Anse, her long time husband, was focused on only one thing, himself. Anse does not take responsibility of his family, he depends on his multiple children for an income, and he is erroneous for his actions.Using God to justify his laziness, greed, and selfishness Anse is the most unreliable character in As I Lay Dying. Anse Bundren was a worker of his own farm. He had his own land, cattle, and fields.He did not live with his own parents on his farm. He would pass a schoolhouse on his way to town and one day caught a glimpse of the schoolteacher, Addie. After passing her schoolhouse multiple times Anse finally gained the courage to talk to her.After Anse asked, Addie accepted a marriage proposal and settled on the idea that she would marry a man like Anse.Even though Addie was not overly thrilled to marry Anse she did not think her life would end in a miserable, unloving marriage. When Addie realized how unhappy her life had become she stated, â€Å"So I took Anse. And when I knew that I had Cash, I knew that living was terrible and that this was the answer to it. That was when I learned that words are no good; that words don’t ever fit even what they are trying to say at.†. Addie and Anse had four children; Cash, Darl, Dewey Dell, and Vardaman. Addie then had an affair with the revere nd. Reverend Whitfield and Addie had a son, Jewel.Jewel was Addie’s escape, he was her favorite child and looking at him made her remember the happier times in her life. When Anse’s sons got old enough Anse put them to work on the farm. Anse’s excuse for his laziness is that â€Å"if he sweats, he will die†.Anse’s children never saw him sweat, b

Question Mark Definition and Examples

Question Mark Definition and Examples A  question mark (?)  is a  punctuation symbol placed at the end of a sentence or phrase to indicate a direct question, as in:  She asked, Are you happy to be home?  The question mark is also called an  interrogation point, note of interrogation, or  question point. To understand the question mark and its use, its helpful to know that in grammar, a  question  is a type of  sentence  expressed in a form that requires (or appears to require) an answer. Also known as an  interrogative sentence, a question- which ends with a question mark- is generally distinguished from a sentence that makes a  statement, delivers a  command, or expresses an  exclamation. History The origination of the question mark is shrouded in myth and mystery, says Oxford Living Dictionaries. It may date to the ancient cat-worshiping Egyptians who created the curve of the question mark after observing the shape of an inquisitive cat’s tail. There are other possible origins, says the online dictionary: Another possibility links the question mark with the Latin word  quaestio  (‘question’). Supposedly, in the Middle Ages scholars would write ‘quaestio’ at the end of a sentence to show that it was a question, which in turn was shortened to  qo. Eventually, the  q  was written on top of the  o, before steadily morphing into a recognizably modern question mark. Alternatively, the question mark may have been introduced by Alcuin of York, an English scholar and poet born in 735, who was invited to join the court of Charlemagne in 781, says Oxford. Once there, Alcuin wrote many books- all in Latin- including some works on grammar. For his books, Alcuin created the  punctus interrogativus  or point of interrogation, a symbol resembling a tilde or lightning flash above it, representing the rising tone of voice used when asking a question. In A History of Writing, Steven Roger Fischer says that the question mark first appeared around the eighth or ninth century- possibly beginning with Alcuins works- in Latin manuscripts but did not appear in English until 1587 with the publication of  Sir Philip Sidneys Arcadia. Sidney certainly made full use of the punctuation mark when introducing it to the English language:  According to a version of Arcadia transcribed by Risa Bear  and published by the University of Oregon, the question mark appeared in the work nearly 140 times. Purpose The question mark always indicates a question or doubt, says Merriam-Websters Guide to Punctuation and Style, adding that A question mark ends a direct question. The dictionary gives these examples; What went wrong?When do they arrive? The question mark is the least demanding of punctuation marks, says Rene J. Cappon, author of The Associated Press Guide to Punctuation, adding: All you need to know is what a question is and you punctuate accordingly. Merriam-Webster defines a question as  an interrogative expression, often used to test knowledge, as in: â€Å"Did you go to school today?†Ã‚   The purpose of the question mark would seem simple, then. They are direct questions, invariably followed by the interrogation point, says Cappon. But a closer look shows that this seemingly simple punctuation mark can be tricky to use and easy to misuse. Correct and Incorrect Use There are a number of cases where using the question mark can be tricky for writers: Multiple questions:  Cappon says that you  do  use a question mark, even multiple question marks, when you have multiple questions for which you expect an answer or answers, even with sentence fragments such as: What were her vacation plans? Beach? Tennis? Reading War and Peace? Travel? Note that the quote marks at the end of War and Peace come before the question mark because this punctuation mark is not part of the books title. Omit the Comma and Other Punctuation Marks: Harold Rabinowitz and Suzanne Vogel in The Manual of Scientific Style: A Guide for Authors, Editors, and Researchers, note that a question mark should never be placed  next to a  comma, nor should it be next to a  period  unless it is part of an  abbreviation. Question marks should not generally be doubled for emphasis or paired with  exclamation points. And The Associated Press  Stylebook, 2018 says that a question mark should never supersede a comma, as in: Who is there? she asked. You would  never  pair a comma and a question mark, neither before nor after quotation marks. In this sentence, the question mark also comes before the quote mark because it ends the interrogative sentence. Indirect questions: As a general rule, do not use a question mark at the end of an indirect question, a  declarative sentence  that reports a  question  and ends with a  period  rather than a  question mark. An example of an indirect question would be:  She asked me if I was happy to be home. Cappon says that you don’t use a question mark when no answer is expected and gives these examples of indirect questions:   â€Å"Would you mind closing the window† is framed like a question but probably isn’t. The same applies to, â€Å"Would you please not bang the door when you leave.† Gerald J. Alred, Charles T. Brusaw, and Walter E. Oliu in The Business Writers Companion, agree, further explaining that you omit the question mark when you ask a  rhetorical question, essentially a statement for which you do not expect an answer. If your question is a polite request for which you simply assume youll get a positive response- Can you carry in the groceries, please?- omit the question mark. A Question Within an Indirect Question Using the question mark can become even more difficult, as the Merriam-Webster punctuation guide shows with this example: What was her motive? you may be asking. The sentence itself is an indirect question: The speaker does not expect an answer. But the indirect question contains a question sentence, where the speaker is essentially quoting or announcing the listeners thoughts. Merriam-Webster provides even trickier examples: I naturally wondered, Will it really work?  Thoroughly puzzled, â€Å"Who could have done such a thing?† she wondered. The first sentence is also an indirect question. The speaker (I)  is quoting his own thoughts, which are in the form of a question. But the speaker does not expect an answer, so this is not an interrogative statement. Merriam-Webster also suggests that you reframe the first sentence above as a simple declarative statement, negating the need for a question mark: I naturally wondered whether it would really work. The second sentence is also an indirect question that contains an interrogative statement. Notice that the question mark comes  before  the quote marks because the interrogative statement- Who could have done such a thing?- is a question that requires a question mark. George Bernard Shaw, in Back to Methuselah, gives a classic example of indirect questions that also contain interrogative statements (or questions): You see things; and you say, Why​? But I dream things that never were; and I say, Why not? The speaker is making two statements; he does not expect an answer for either. But, within each statement is a question- Why? and Why not?- both quoting the listener. Conversational Mark The question mark is the most profoundly human form of punctuation, says  Roy Peter Clark, author of The Glamour of Grammar. This punctuation mark envisions  communication  not as assertive but as interactive, even  conversational. A question mark at the end of an interrogative statement implicitly recognizes the other person and seeks her views and input. The question mark is the engine of debates and interrogations, of mysteries, solved and secrets to be revealed, of conversations between student and teacher, of anticipation and explanation, adds Clark. Used correctly, the question mark can help you engage your reader; it can help draw in your  reader as an active partner whose answers you seek and whose opinions matter.

Trade and Other Barriers of the US and EU Governments Essay

Trade and Other Barriers of the US and EU Governments - Essay Example NAFTA outlined that import tariffs on sugar imports from Mexico would, over a 15 year period, eventually be phased out, thereby allowing duty free imports to enter the country (USDA 2005). Since NAFTA’s inception in 1994, Mexico now enjoys a more liberal volume of sugar to enter the United States under this agreement whereby tariffs have been excised. As such, under this agreement, the United States is obligated to remove quotas on sugar imports into the country, giving Mexico a considerable export advantage. NAFTA is a trade agreement between Canada and Mexico that is unlike other trade agreements between other countries that import and export raw sugar and processed sugar-containing products. Obligations under NAFTA allow member nations to deliver fluctuating volumes of raw and processed sugar products when Canada and Mexico have achieved a surplus. This is regardless of the volume of sugar produced domestically in the United States. Brazil, being one of the largest sugar pr oducers in the world, is impacted by NAFTA in terms of the quotas established on sugar imports to the United States. The United States must abide by agreements that have been established with trading partners, whilst also attempting to protect its own domestic sugar-producing industry. The U.S. also signed an agreement in conjunction with the World Trade Organization referred to as the Uruguay Round Agreement that guarantees the country will accept a minimum of 152,691 metric tonnes of raw cane sugar from Brazil annually (Federal Register 2011). Hence, the United States has over-extended its obligations for delivery of in-quota raw sugar imports from Mexico and the United States. Brazil, unlike Mexico, is subject to very high tariff rates on sugar products in an effort to deter Brazilian exports from entering the country, which are imposed above the in-quota volume from Brazil at 152,691 metric tonnes. The out-of-quota tariff rate (on quantities over the specified in-quota volume) i s 78 percent (Hornbeck 2006), whilst in-quote amounts guaranteed under the Uruguay Round Agreement are subject to very low import duties. If Brazil and other trading countries are willing to pay the exuberant 78 percent tariff on sugar, there are no restrictions for exporters in terms of the volume allowed into the United States. However, Brazil is also a nation that consumes a great deal of its total production output of sugar, thus when Brazil achieves surplus, it is far more advantageous to export the surplus into neighbouring nations or other international buyers that do not have the internal sugar production capacity as in Brazil or the agricultural prowess in raising sugar beets and sugar cane. This 78 percent tariff is the United States’ methodology of ensuring that domestic production of sugar and sugar-related products is not negatively impacted by export volumes entering the nation. Outside of the in-quota volume guaranteed for allowance into the United States, Braz il is subject to varying tariffs depending on the type of sugar or sugar-containing product produced in the country.

Real Estate Computing Essay Example | Topics and Well Written Essays - 1000 words

Real Estate Computing - Essay Example Because real estate is so competitive, not having a solid plan in place to accomplish these things will set your business up for failure. There are many aspects involved with closing real estate transactions and a realtor must be able to rely on other professionals to work with them to accomplish their objective - which is to have smooth, successful closing. These professionals must know what they are doing, must be reliable as well as utilize ethical business practices. Working with the right professionals will help to ensure that your agency upholds a good reputation so that clients as well as other real estate professionals will want to do business with you. There are several methods that can be utilized to build your network of professionals and it will be advantageous for you to consider using a combination of the following examples: Your local board of realtors, the National Association of Realtors, your local chamber of commerce, online real estate forums such as ActiveRain.com, and networking organizations such as BNI or Leaders Business Network. These organizations will help you to identify the professionals that you are in search of and gain an assessment of their past performance which will allow you to seek out those with solid reputations. Establishing a loyal client base is the best way to ensure future business and "long term success". Really, it is the best way to avoid the ups and downs and the unpredictable nature of the Real Estate Industry (Stan, 2004). A detailed marketing campaign should be formulated, followed, and evaluated in order to accomplish this. This plan should include a variety of different methods that fit into your budget. Remember that real estate is a very competitive market, so your marketing efforts should be consistent and you should find a way that your agency can stand out in the crowd. This can be done by coming up with a catchy slogan or branding techniques. You really want people to know that you are sincere and that you care about their needs, in other words you are not just in this for the money. You will want to utilize a client data base program such as Outlook or Act and ensure that your data base is kept current and accurate. Your data base will be the lifeline of your business so you definitely want to make sure you back it up! The top methods for building your client base are: letting family and friends know what you are doing, target mailings to areas you may want to service, web sites, targeted Internet advertising, article marketing, opt-in email lists, print advertising and attend networking meetings. Building a solid client base takes time and you should not expect it to happen overnight. For example, you may need to do a mailing to a specific area for six months or more before you get any response. Networking is about building relationships, so don't expect to go to one networking or leads group meeting and walk out of there with a client - you need to show consistency and commitment. Remember, when you are developing your marketing plan you need to identify a way that you can stand out, be consistent,

Assessing The Scope Of Competitive Rivalry

Assessing The Scope Of Competitive Rivalry Scope of competitive rivalry mainly deals with a global focus, however, local computer makers should also be considered. For the large corporations, having a presence in foreign markets is essential. Companies like Dell, HP, Lenovo/IBM, and Acer all compete in multiple international markets. If individuals in a particular country are capable of buying a PC, the top competitors all fight for their purchases. Competition is not cut throat per-se, but if a company like HP falters in any one of its multiple segments, Dell could come in and take its market share. Stage in Industry Life Cycle The thing about technology is that it constantly changes. The personal computer, servers, printers, and data storage devices have existed for decades, but constant RD is employed to make these high-tech machines smaller, run faster, and operate more efficiently. Computers and their peripherals will likely remain in the growth stage for a very long time. Though growth has slowed in developed countries like the United States, it has increased in other developing countries like Brazil, India, and China. On that note, the idea itself has reached maturity. For example, servers (as well as personal computers) can offer long usage time if they are properly serviced over the years. Computers configured four years ago, if built with quality high-end components, can still compete with ones coming out today. New technologies make adding performance to personal computers and servers effortless, which furthers the life of the machines. Degree of Vertical Integration According to Thompson and Gambles research, There were too many technologies and manufacturing intricacies to master for a vertically integrated manufacturer to keep its products on the cutting edge. Therefore, the industry has a very low degree of vertical integration. Companies search for the best manufacturers of parts and services and combine them to create a name-brand computer. Providers need to be accessible for when they are demanded. If they fail, companies like Dell and HP can switch as quickly as living creatures blink. Ease of Entry/Exit Because the industry has long been established and defined by the current competition, ease of entry/exit is not exactly easy. In fact, it would be nearly impossible for a start-up firm to enter. A long established company like Sony, for example, was able to enter late in the game because of their existing company structure and size. Only already established large companies would be able to enter the market, unless some entrepreneur discovered a way to enhance existing business models which maximized efficiencies in nearly every aspect of the venture. Technology Innovation The industry is highly characterized by innovation, considering it is nothing but technology. New products are constantly developed, daily in fact. Intel, for example, releases computer processing units (CPUs) every three months. As a result, costs decline .5% weekly. These CPUs are among the main components of the computer. Since technology is evolving at a rapid rate, computer companies always look for ways to reduce inventory carryover while still having enough in inventory if demand spikes. Product Characteristics Defining the product characteristics is rather complex, as not only are the computers intricate in nature, but the number of products associated with this industry colossal. Looking at the main composition, the industry includes computers (servers, desktops, laptops), peripherals associated with the computer like wireless routers and printers, and external storage. Focusing on the computers and depending on the price, they vary in terms of processing speed, hard drive capacity, number of video display outputs, number of channels of surround sound, and amount of random access memory. Economies of Scale As with most industries, the name of the game is getting the best products for the best price. Gray areas do exist, however. CPUs for personal computers, for example, are only made by two competitors (AMD and Intel). Other manufacturers like SIS and Centaur exist, though they are not as well known and certainly not trusted enough to be in name brand PCs. The same goes for video cards. Many manufacturers do exist, but there are only two significant competitors in the market (Nvidia and ATI). Most manufacturers of video cards actually incorporate the chipsets of the two top competitors into their own models. There is a substantial amount of marketing and advertising that goes into the products of the top competitors. The public must be constantly reminded which computers are the best to buy. Because of cost cutting (as well as international expansion), many companies have some, if not the majority, of their processes outsourced. To further reduce costs, inventory carryover is kept low. Learning and Experience Curve Effects The industry is highly characterized by the philosophy of learn by doing. For example, Dell has been improving efficiencies in their business model for the past eighteen and a half years (as of 2008). As a result, they are a leader in many aspects of their value chain. The competition follows suit, but they do not have as much experience as Dell does in this instance. Capacity Utilization Once again, as with all industries, it is important to have high capacity utilization in order to maximize efficiencies. Because there is little markup on computers and their components, companies need to squeeze savings out of every aspect of their operations. Industry Profitability If a company is well managed and knows what its customers want, then industry profitability can be high. Once processes begin to fall short or crumble, company profitability can go from black to red in a short amount of time. Compaq (before it became HP) was an example of a company with poor management structure. Executives ran the company into the ground because they were not finding ways to be profitable. Despite holding a large portion of market share, the company operated in the red for many of its quarters. Industry Driving Forces Though the industry possesses many driving forces, three come to mind as being most prevalent. For one, increasing globalization plays a big role in analyzing company size and strength. Outsourcing processes to many different countries leads to cheaper manufacturing costs across the entire value chain. India, for example, is a common location for technical support call centers. As the world grows smaller, having a well established brand name in multiple markets will keep top competitors successful. A second driving force is the diffusion of technical know-how across more companies and more countries. Just like in increasing globalization, outsourcing helps to locate the best RD opportunities in the least expensive country. The more minds there are on a project, the more opportunities there are for innovation. As a result, emerging countries may have different thought processes and needs compared to developed economies, so new ideas may be generated. A third driving force is changes in cost and efficiency. As mentioned earlier, it is imperative for companies in this industry to master the Just in Time strategy. Computer components are decreasing in price weekly and are becoming more energy efficient. These changes ultimately lead to newer and better products than those of three months ago. Key Success Factors Just like the driving forces, there are many key success factors that relate to this industry. For one, top competitors most certainly have an expertise in a particular technology or specific research (in this case, computer designing). They hand select the best components (or cheapest depending on the business model) for customers to choose from. After all, the quality of components defines the quality of the computer. A second key success factor is the proven ability to improve production processes. This includes the aforementioned industry-wide decrease in days of inventory holdings, and lessening vertical integration improves competitiveness. As computer components become cheaper to manufacture, the prices decrease. As a result, computer prices fall. Improving production processes are effective methods of keeping profitability high. A third key success factor is quality control know-how. No matter what the problem is with ones computer, it is always the fault of the manufacturer. If HP or Dell builds unreliable computers, buyers will simply switch to another brand with little hesitation. Therefore, it is imperative for the top competitors to maintain their quality control in the factories. If a certain component of the computer keeps failing, then it is likely the fault of the component manufacturer, and not the brand name computer creator. Other key success factors include product performance, reputation/image, and customer service capabilities PORTERS FIVE FORCES MODEL OF COMPETITION Dell has been able to remain innovative in their approach to building computers. They proved throughout their years of existence that providing differentiated, customizable computers with exceptional customer service at reasonable prices is possible. During the early years, Dell was able to undercut the competition by substantial margins. When they developed their strategic plans to sell computers internationally, they were quickly able to capture some of the market share once held by super-giant IBM. As a result, in 2007 International sales accounted for over 41% of Dells sales. To expand upon their business model, they diversified their product offerings to include Dell branded speakers, printers, and ink cartridges. Though not all diversification efforts were successful, Dell proved they could be innovative in their approaches to reaching customers. Michael Dell knew exactly what he wanted to do with his business when he first started his venture, and sticking to that vision has c reated one of the most successful computer ventures ever. Rivalry Among Competing Sellers Dells rivals include more than PC manufacturers. They compete and tally revenues in the following product categories: desktop PCs, mobility products (laptop PCs and workstations), software and peripherals (printers, monitors, TVs, projectors, ink and toner cartridges), servers and networking hardware, consulting and enhanced services, and storage products. Principal competitors amongst these categories include HP, Lenovo/IBM, Apple, Acer, Toshiba, Sony, Fujitsu-Siemens, Sun Microsystems, EMC, Hitachi, Cisco, Broadcom, Enterasys, Nortel, 3Com, Airespace, Proxim, Lexmark, Canon, Epson, Accenture, and EDS. Rivalry among competitors is fierce. If one company falters even the slightest bit anywhere along the value chain, other competing companies will enter and capitalize on the transfer of market share. For example, in the first quarter of 2008, Dell had 15.7% of the total global market share, which is up from 14.8% in the fourth quarter of 2007. The rest of the competition outside of the top five competitors (HP, Dell, Acer, Lenovo, and Toshiba) lost 5% of the total market share. These numbers vary from quarter to quarter, but when the top five competitors see increases in market share, it is clear who dominates. Dell happens to offer a highly differentiated product. They pride themselves on providing high quality computers at better prices points than the competition as a result of directly selling to customers. Prior to Dell, no company successfully offered such a business concept. Sales and promotions are targeted toward special bundle packages (like monitor, printer, and computer in one purchase) and slightly dated computer designs. With Dells premier account, for example, businesses and schools are encouraged to buy specially configured computers (which can be further customized). Savings tend to be larger when consumers purchase computers bundled with an anti-virus package, and Dell warranty, and interest free payments for six months if customers own a Dell premier credit card. Though competitors like Sony offer similar incentive programs, none of them can match Dell. Though Dell was strictly direct-to-consumer oriented for the longest time, they were losing significant market share to Apple as a result of not offering their computers in stores. As a result, they agreed to a contract with Best Buy and Wal-Mart. Though customers would technically pay for the markup at Best Buy or Wal-Mart for the same computer they could purchase through Dell, this tactic helped to keep Dell from losing market share to HP and Apple. In addition, Dell began offering white-box PC solutions in 2003 which helped them achieve an additional $380 million in revenues. Though critics were skeptical of the decision to move into this segment, most saw it as an effort to take on white box dealers in China. Potential New Entrants The threat of potential new entrants is minimal if even possible. There is a considerable presence of sizable economies of scale in production and other areas of the operation include the following: a substantial amount of marketing and advertising that goes into Dells products and the ability to outsource areas of the business they cannot make profitable by locating in the US. In addition, Dell is the industry leader in minimizing inventory on hand. In addition to the economies of scale, the learning and experience effects curves have to be taken into consideration. Dell has followed the simple model of learn by doing. As a result, they have been improving efficiencies in their business model for the past eighteen and a half years (as of 2008). The competition cannot match Dell. As with any industry that has been defined for decades, there is a strong brand preference and somewhat high degrees of customer loyalty. Because Dell is focused on being the lost-cost leader in the industry, they need not worry about customers switching purely on price. Customers want an established brand name that has the proven ability to withstand the test of time. As a result, HP, Dell, Acer, Lenovo, and Toshiba will remain the top competitive global competitors for the years to come. Though Apple is a leader in the US, they will not be able to compete in price conscious countries. Because the market share is dominated by the big five, any completion will fight for the remaining half that is crowded with hundreds and thousands of un-established brands. As with most industries that have long been established, there would be extensive capital requirements for a new company. Entry would likely cost millions, is not billions of dollars. As a result, the same brand names have existed for decades. On top of that, striking deals with distributors and retail stores would prove to be difficult. What basis would new consumers have for trusting a brand new computer company? That is why Insignia failed. Assuming the company has these issues sorted out, they would still have to deal with restrictive regulatory policies and tariffs and international trade restrictions. A new threat will only exist if the company can figure out how to succeed at every one of these difficult situations. Substitute Products Substitute products are becoming an issue within the industry. As technology progresses the products of yesterday become obsolete. The smart phone is becoming the biggest threat to the personal computer. Though they are much smaller and fit in the palm of the customers hand, they are capable of doing many of the tasks that a computer can do. For users that compute on larger scales such as film makers, musicians, and reporters, the computer can never be replaced. As a result of the smart phones popularity, computer companies are now competing in this segment. Supplier Bargaining Power The supplier bargaining power through Dell is mainly weak, though there is some slight flexibility. For example, Dell cycles through the top two CPU suppliers (Intel and AMD). Because they are in fierce competition, they continue to make quality products and are normally differentiated only by price. When Dell switched to AMD in 2006, they switched because AMD was able to provide Dell with a better performing chip for a better price. Similar situations occur with peripherals like printers (switch from HP to Lexmark then Dell branded), several speaker offerings from Altec Lansing and Dell branded, and different suppliers for the motherboard. Dell will switch to the best supplier for the best price as long as component quality does not suffer. Buyer Bargaining Power Buyer bargaining power, on the other hand, is high. There are a variety of products to choose from at lower price points than the competition. Purchasing items in bundles leads to greater saving, especially if customers have a Dell premier account. In addition, refurbished or customer-returned computers are offered at even greater discounts. Because technology continually evolves, buyer preferences change, ultimately leading to product adaptations. Customers demand the best product at a better price than the competition. If Dell fails at their own mission statement, they will lose the market share they currently possess. INTERNAL ANALYSIS: SWOT STRATEGIC COST ANALYSIS Value Chain Analysis Dell aims to provide low prices on a diversified line of customizable personal computing solutions by selling direct to customers. In addition, they have an efficient supply chain and manufacturing process that allows them to maintain a leadership position in the industry. As a result, they can sell premium quality products at price points their customers can afford. Just recently to compete with Apple, they have extended their product offerings into retail stores like Best Buy and Wal-Mart. When surveys were conducted in 2008, Dell was found to be deficient in the laptop market segment. As a result, they began contracting part of their assembly process to manufacturing facilities in Asia. Once the basic assembly was completed in the Asian facilities, the half built computers were sent back to the US for final product completion. The problem was that this incurred more costs than if they outsourced the entire operation. As a result, laptops became 100% built overseas. Other cost reduction techniques include minimizing the number of days of stocked inventory. By 2002, Dell was able to minimizes their supplies to anywhere between 2.7 and 4 days. These low stocking days in addition to their purchasing model put Dell at a great advantage. When customers configure their computers online or at the kiosks, they are required to pay in full before their computer can be built. This puts Dell at a great advantage because they have the money for the computer (or other products) before the customer even has the tangible product. They also offer special deals for professional organizations, schools, and other preferred Dell account members. Because they keep a close relationship with their customers, they can create value in other areas like expanded product offerings and 24/7 customer service. Additionally, Dell runs several tests throughout the build process of the computers. Multiple levels of testing reduce the number of manufacturing errors, which furthers their cost reduction efforts. By the end of the manufacturing process, the computers are pre-loaded with an operating system and several programs to enhance buyer value. In short, when the customer receives their computer, they simply have to turn on the unit to begin us e. Dell believes that maintaining close relationships with their suppliers leads to better computers, which will improve customer satisfaction and keep costs low. Once customer satisfaction is high, they will likely buy additional products from Dell such as printers. Further, by providing twenty-four hour technical support, Dell can continue to emphasize the importance of their customers in their eyes. By outsourcing operations like laptop manufacturing and customer service call centers, Dell has found ways to produce products at better price points. Similarly, if Dell produced their own PC components, they would never be able to maintain their competitive edge. Costs for RD and production capacity would eliminate profit margins, even possibly putting Dell into a troubling situation financially. Updates to current model offerings are employed every couple of months. They include improved performance, new input device technologies (like eSata and USB 3.0) and increase energy efficiency. Benchmarking Activities In most industries, Benchmarking tends to have at least some importance in creating better products and improving efficiencies. In any technology driven industry, however, it is essential in order to survive. Dells goal is simple; they keep prices low by allowing customers to create a complete personalized computer according to pre-defined specifications. Doing this enables Dell to avoid carrying pre-configured computers in inventory. Though they do offer refurbished models for discounts, it is not a substantial part of the business. Because their business model is so unique, they can provide customizable solutions that minimize costs, eliminates much of the need for inventory carry-over, and requires customers to prepay (or set up a preferred payment account) before receiving the computer. By cutting out the middleman, Dell can pass on savings to the customer. In addition, by continually searching for ways to improve the manufacturing process, how customer orders are filled and ship ped, and how employees are trained, Dell can retain its competitive edge. Activity Based Costing Dell breaks down its individual activities of the value chain into several components that will provide cost estimates and capital requirements. Categories include advertising, researching, development, technical support (hardware and software related), selling, general, and administration, engineering, and logistics. When one activity is altered, its effects can be felt through the other activities throughout the chain. Once Dell establishes their cost estimates, they can analyze their competitiveness with companies like HP, Lenovo, and Acer. From there, they can make the necessary adjustments to maintain success. Competitive Strength Assessment Analyzing Dell for the competitive strength assessment is analyzed over two criteria. First, how does Dell rank relative to competitors on each of the important key success factors that determine market success? The second, does Dell have a net competitive advantage or disadvantage versus major competitors? Dell understands that in order to remain competitive, they must not lose sight of their business model. The continually search for ways to reduce costs along every aspect of the value chain. As a result, they fair well in the competitive strength assessment. They continue to satisfy their customers by providing total computing solutions. This assessment includes the comparison of the pre-defined industry key success factors against the top competitors: expertise in a particular technology or in scientific research, proven ability to improve production processes, and quality control know how to other competitors. In addition, other strength measures will be weighted. Included measures are product performance, reputation/image, and customer service capabilities. Once the key success factors are reviewed, the weighted overall strength rating will be determined. Weightings rank from highest (strongest) to lowest (weakest). This assessment helps pinpoint which areas Dell excels. Similarly, it also illustrates where they should improve. As illustrated by the competitive strength assessment, Dell still remains stronger than HP, but not Apple. But just because Apple ranks higher does not mean they sell more units. In 2007, Dell shipped (US) 19,645,000 units whereas Apple shipped 4,081. On a worldwide outlook, Apple is not ranked whereas HP shipped 50,526,000 and Dell shipped 39,993,000. Apples product line, however, is priced higher overall than the competition. Their theory is that extensive RD must be made to determine which parts work best together. Apple spends a great deal of time researching components to find out which ones talk best to each other. Their customers believe Apple computers tend to be more stable and last longer than the competition. Whether this is purely an advertising gimmick or legitimate fact has not been proven, but customers seem to believe this is the case. FINANCIAL ANALYSIS BUSINESS STRATEGY ANALYSIS: PORTERS GENERIC STRATEGIES Best-Cost Provider Strategy By late 1997, it was clear that Dell was defining their position in the market. They had become a low-cost leader that was discovering new ways to harness efficiencies from their direct sales business model. They wanted to provide quality computers at price points lower than the competition, and they succeeded. This strategy gave them the upper hand in the industry, and as a result, they are a top competitor with a high percentage of the overall market share. Dell achieved their best-cost status from the ability to provide customers with customizable computing solutions at lower than expected prices by cutting out the middleman. By employing this strategy over multiple product offerings, they were able to target a wide range of computer users from the business end to personal home users. Owner Michael Dell achieved this status by constantly benchmarking company performance. He continually searched for ways to improve all aspects of the business, which includes ongoing improvements in the assembly efficiency, improved quality control, enhancing partnerships with suppliers, adopting just-in-time inventory practices, website rebuild, customer service/technical support improvements, and placing Dell computers in retail stores. As a way to enhance value, Dell held forums that gave senior management the opportunity to listen to their best customers for determining future needs and expectations of buyers. In 2007, Dell began enhancing customer value through IdeaStorm, a website that allows customers to post suggestions for ways to improve the company. Improvements yield great reward, as Dell was rated number one (in 2005) for providing exceptional customer service to large enterprises. Vertical Integration When the industry was relatively new, it was essential for a PC manufacturer to be at least partially integrated. If they were not, customers did not receive their product well. That logic shifted over time, however, to the point where being vertically integrated would be detrimental to long-term company success. To not be vertically integrated is the best way for Dell to mass-produce computers. Today, Dell has an arms-length relationship between specialist suppliers, manufacturer/assemblers, and end users. It is unlikely for Dell to ever revert back and become even partially integrated, as the industry as a whole is becoming less integrated daily. Transaction Cost Economics Dell aims to keep transaction costs low and continually searches for ways to save. There are no surprises for customers when they visit the Dell website, unless medications have been made to the layout. Customers expect low prices for quality computers, and that is what they receive. Improving bargaining power between suppliers is highly unlikely, due to the fact that discounts on technology can only go so far. They are typically regulated and controlled, and have even been scrutinized for selling components for more than they are worth. Dell accepts PayPal, MasterCard, Visa, American Express and Discover credit cards in addition to their own premier account credit card. They believe that having multiple payment methods encourages customers to purchase more goods. In addition, other typical transaction cost economics include the time it takes to configure a computer online (or at one of the newly introduced kiosks), the time it takes to research what components fit customer needs the best, the time it takes to actually place an order, and the time it would take if customer service/technical support is needed. Cooperative Strategies Michael Dell believed that partnerships with suppliers would be better for the company than if it were to integrated backwards and manufacturer its own components. As a result, they have relationships with processor manufacturers Intel and AMD, hard disk drives manufacturers Seagate and Western Digital, speaker manufacturers Altec Lansing (often rebranded as Dell), and multimedia component manufacturers creative technology ltd. Other suppliers for parts like RAM, motherboards, fans, and DVD drives change depending on who supplies parts for the least amount of money. When Dell agrees to purchase components from suppliers, they are required to purchase a certain percentage of stock per order. As a result, Dell is able to demand products when needed. They can expect timely shipping and service from the suppliers as well. Suppliers often have locations within close proximity to Dells manufacturing facilities. In addition, these suppliers are often treated as Dell family members. Finally, these partnerships help drive down costs. Offensive Strategies Dells suppliers act offensively daily. They have to in order to keep up with changing technology. Coming from Dells perspective, they too act offensively. Though they are not necessarily pioneering new and better technologies, they demand the latest and great from suppliers at the quickest rate possible. They refresh their product line every few months to make it seem as though they are revamping their product line often. In addition, if there are new technologies that exist for determining ways to lower costs along the assembly line, they investigate and incorporate. They have been the leader in direct-marketing of computers and will likely remain at the top so long as they remain offensive. After all, they are the low-cost leader. Defensive Strategies Though Dells attempts at defensive strategies have not always been positive, they nevertheless attempted to fill a void in their product line. Responses to the changing marketplace include Dell televisions and Mp3 players. Though these products were highly competitive, they were never able to reach customers hands the way existing products could. This is one instance where Dells direct selling strategy proved to hurt their business model. A positive defensive strategy, however, was the release of the Inspiron notebook. Dell began outsourcing their entire laptop manufacturing operation to cut costs and maximize efficiencies. As a result, they were able to remain competitive and increase the market share that had began to lose. The global recession has also affected Dell, but most businesses have seen some sort of negative change from it anyway. First-Mover Advantages In 1984, Michael Dell began his journey of creating custom built computers sold directly to customers. This, in itself, is the first-mover advantage of the entire industry. No competitor has been able to match the success of Dell in terms of direct selling to consumers. They have had far more years of experience operating in this manner than any of the other competitors. It is for this reason Dell will likely remain the top competitor in direct-to-consumer computer sales. CORPORATE STRATEGIES: DIVERSIFICATION Beca

Comparison Pygmalion & Pretty Woman Essay

The comparative study of Pygmalion by Bernard Shaw and Pretty Woman by Gary Marshall has enhanced my perception of the shared concerns of the two texts. The representation however, is altered by the differing political, historical and social context of the time period of production. Both composers have illuminated the central concerns of the transformations of their female protagonists; Eliza and Vivian from rags to riches while also exploring and criticising the social class division within society. Both composers convey their protagonists as working class citizens who are far from living their dream. Eliza in Pygmalion, a young flower girl who sells flowers in Covent Garden (a place where all social classes come together) is portrayed as a vulnerable, illiterate girl who reassures herself of being worthy of achieving her goals. This is represented when she states â€Å"Im a good girl, I am† as it shows that she has faith in herself and that she will do whatever it takes, for one day she may work in a shop of her own. In contrast with Eliza, Gary Marshall characterizes Vivian as a typical American prostitute. The scene introducing Vivian is set in her cluttered house illustrating her ‘trashy’ and unorganised lifestyle. Marshall uses dark lighting in the nightclub which gives us an overshadowing idea about Vivian’s life being dark and cynical and like Eliza, very vulnerable. Transformation is slowly taking place upon the two girls as Higgins and Edward are introduced into girls’ lives. Higgins helps with Eliza’s phonetics and pronunciation of speech. Eliza is determined to become a ‘lady’ after Higgins is dared to turn her into a duchess and gradually she learns the basics to becoming a lady. The first representation of her progress is at the ‘at home afternoon’ with Higgins’ mother. Here we notice that Eliza has learnt the basic traits of a woman but her vocabulary is not wide enough to keep a conversation. She gets rather carried away and starts to say inappropriate things, for example telling Mrs Higgins â€Å"My aunt d ied of influenza: so they said†. The concept of transformation also occurs through Vivian in Pretty Woman when Edward hires her for the week and she slowly retains a higher self esteem because he treats her with respect. He buys her clothes to improve her physical appearance and the first real test of her transformation occurs at dinner. She learns how to speak when spoken to and her manners but she still isn’t of high social standing despite whether she looks it or not. This is displayed when she tries to pick up her snail and it slips out of her tongs and she quite confidently but embarrassingly states â€Å"slippery little suckers†. We see eventually a great change in both women in the two texts from where they started off from. The end of the transformation for Eliza is in the last scene when she is at Mrs Higgins’ house after not accepting the way Higgins treated her. She now is strong enough to stand up for herself against Higgins and states â€Å"And I should like Professor Higgins to call me Miss Doolittle†. For Vivian, it is when Edward has to go back to New York and they have to end their ‘relationship’ and Edward says â€Å"I would really like to see you again† and then Vivian says â€Å"What else? You’ll leave some money by the bed when you pass through town?† It completes her transformation as she no longer will let anyone boss her around. Although both women transformed, there was still many aspects of them that would never change. Vivian still speaks her mind, as does Eliza because that’s how the girls were taught and brought up. Bernard Shaw uses language features in Pygmalion to highlight the journey and transformation of Eliza. Set in the Victorian Era, there is a large gap between working and high social classes and Eliza’s goal is to speak, walk, and look like a lady from the Up per class. The difference in the way the two classes speak is outstanding, with Eliza’s vocabulary reaching a maximum of a few words, Shaw conveys her as being very improper. This is established when she says â€Å"Ow, eez, yÅ“-ooa san, is e?† as it becomes clear that she does not speak very good English. Whereas Higgins, a member of the high class uses such vocabulary as â€Å"Not me Governor, thank you kindly† The main ideas and themes include the clear distinction between the social classes and how they respond and react when in the presence of another. The Victorian Era influenced modern society in how people were placed in a hierarchy. In comparison to Pygmalion, Pretty Woman was set in the 1980s America, which is a lot more modern than Victorian Era. Pretty Woman’s main themes consist of being highly sexualised, corporate greed and wealth. Like Pygmalion, there is an outstanding overarching hierarchy which separates the classes. Vivian is a prostitute in Hollywood which displays the sense of insecurities in herself and also the people around her. Edward helps her transform into a lady without her even realizing it. She speaks of very low concern and thought of others, using lines such as â€Å"I can do anything I want, I’m not lost† and â€Å"I can’t believe you bought drugs with our rent, what is wrong with you?† The transformation of the two girls is completed by the end of the text but it also shows that as much as they try to become members of the higher class, they will always still have the traits of the lower class. Overall, the two texts enhanced my perception of the social, historical and political values by comparing the two Eras and will always get good reviews because they contain a wide variety or circumstances.